Studio10 Pro-Age Campaign

Studio10 were in need of a marketing campaign to boost their brand recognition and product awareness in Marks and Spencer. 

Their immediate need was to create a premium shot for the M&S merchandise unit before launching various campaigns across social media platforms.

We used real and powerful women to tell a unique story by humanising beauty for mature women and show that it is more about how you feel and not just about looking beautiful. The head shots needed a soft colour palette, with neutral tones, which had minimal to no retouching in post production.

The concept for the videos was based on not having to conform to the normal routines of make-up, highlighting ways in which women aged 35+ can be as youthful as they feel with products that enhance their natural beauty.