FaceGym Concept App

FaceGym approached the team to develop a Freestyle Digital in-store class, which is to be trialled across stores in the UK and US.

Customers are to utilise iPads in-store to access video tutorials via a bespoke app and action their own facial workout within a specific timeframe. Working closely with the Project Managers, Developers and Marketing Strategist, we mapped out the customer journey, created medium fidelity wireframes and UI mockups prior to designs being produced to ensure the app experience was a smooth and unique one.

The project included extending the digital customer experience to create an integrated digital journey in and out of store, driving commercials and creating a connected FaceGym experience.