Bioflow wanted to reach a wider audience in Australia to show the benefits of using their jewellery as a natural alternative for pain relief. Their multichannel streams needed to integrate seamlessly to provide more sales and online engagement via their website and social media; thus the idea of “Community Stories” was borne.
The company needed to re-educate their customers, gain interest from a younger market to raise brand awareness and also engage them online. We selected a group of diverse individuals who saw serious benefits in using the products and aimed to capture their positive feedback and personality through video testimonials.
The campaign was a success in attracting new customers and educating Bioflow’s market on further uses for its products.
Client: Bioflow Australia
Services: Illustration, Motion, Photography
Software:
Photoshop, Premiere
Equipment:
Canon 70D
